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Benefits of Visitor Analytics to Car Dealerships

Measure how effectively your dealership is performing and optimize future marketing initiatives!



A good number of people that visit a car dealership need some convincing before they make a purchase. Many of them just want to check the available offers and compare them with what is being offered at other dealerships before making a decision. Research, however, has shown that the longer a prospective buyer stays in a car showroom, the higher the likelihood that they will make a purchase.


Visitor analytics provide car dealerships with occupancy data of their showrooms; how many people are present at a particular time, how much time they spend, and which areas they spend the most time. With this information, showroom managers can come up with new ways to increase customer engagement and keep prospective buyers in the room. The solutions also help dealerships measure the customer traffic that accompanies the unveiling of new cars and test the effectiveness of new marketing initiatives.



Benefits of Visitor Analytics to Car Dealerships


  • In-store Activity


Heatmap technology shows you how customers move around your store and which areas (e.g. customer service desk, car A, car B and so on) receive the most visits.


  • Improve Customer Conversion


Find out how many people visit your showroom to check out new car models, how many come in for test rides, and how many of them end up making a purchase. Come up with deals that will help you turn more visitors to customers.


  • Trend analysis


Car dealership trends vary with location. Analyze your showroom, figure out the prevalent trends, and see how you measure up to your other car showrooms in the area (and nationwide).


  • Optimize marketing campaigns


Launch new ads & marketing campaigns and use visitor data to test their effectiveness. Tweak the campaigns until you get things perfectly right.