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People Counting Benefits for Casinos

Use visitor analytics technologies to identify hot zones, improve casino floor layout, optimize staff deployment, and reduce wait lines.



The general atmosphere in a casino is supposed to be relaxing. When visitors are relaxed, they spend more time in gaming rooms and at slot machines; this translates to increased revenue for the casino.


People counting technologies enable casinos operate efficiently and seamlessly; staffing is automated, the busiest sections are clutter-free, visitors can easily locate in-house entertainment spots, and cash machines are exactly where they are needed.


People Counting Benefits for Casinos


Count visitors in real time


Know the total number of people on the casino grounds at all times. Important for staffing and implementing business strategies.


Determine peak periods


Past traffic data predicts future peak hours, giving managers ample time to prepare accordingly.




Compare visitor traffic at different locations to identify the best performers in a casino chain.


Heatmap Benefits for Casinos


Visitor flow


Identify areas with high traffic flow for optimal advert placement and to maximize exposure for special events.


Measure dwell time


Receive reports on how much time players spend on the casino floor/in gaming rooms; come up with new ways to improve dwell time.


Identify hot zones


Identify the gaming rooms or slot machines that see the most activity. Place cash machines strategically in these zones to boost revenue.


Improve design


Improve layout, optimize product placement, and increase accessibility. This eases visitor flow and maximizes engagement.


Queue Management Benefits for Casinos


Better queue management


Get real-time notifications when queues are getting longer and/or gaming rooms are getting crowded.


Reduce lost opportunities


Shorter queues and a higher staff-customer ratio means fewer lost opportunities and higher conversion rates.


Optimize staffing


Staff optimally during peak periods and improve overall staff-customer ratio in restaurants, gift shops, and other secondary businesses in the casino.