Soaring to Success with ONPHR-Compliant Airport Technology Solutions
As we near the holiday season, airport travel is going to spike, typically causing added anxiety for passengers. However, as technology continually advances, airports can utilize various solutions to help alleviate some of the major pain points of traveling, such as navigating a crowded and confusing airport, printing boarding passes, and more.
Interactive Solutions to Enhance the Customer Experience
Implementing digital signage is one surefire way to simplify the passenger experience. Through the use of digital solutions, airports can share updated and accurate flight information, Through the use of digital solutions, airports can share updated and accurate flight information, provide interactive mapping for wayfinding, and reduce perceived wait times for customers with shared entertainment. Interactive, self-serve kiosks can also allow users to check themselves in, print tickets, and locate facilities. By empowering the passenger, these interactive solutions can also reduce staffing and operational costs.
Airports often experience heavy levels of foot traffic, specifically in entryways, security lines, and boarding areas. It can be difficult to grasp the passenger’s attention with so many activities occurring at the same time, but these are also great places to share pertinent information. Digital signage displays offer the opportunity to constantly change content, and provide an eye-catching element that static signage simply cannot do.
In addition to helping travelers stay informed, digital signage in airport settings can also benefit retailers, as ad options are endless with digital signage. Airports house a plethora of vendors and shops, including food and drink stands, restaurants, gift shops, apparel stores, and more. In utilizing digital signage, retailers have the ability to show multiple ads on one display and the opportunity to reach many different audiences.
Digital signage also reduces operational costs in that static signage needs to be continually printed, hung, and taken down again and again; digital signage can instantly be changed to reflect new sales and promotions.
What is ONPHR Compliance?
Beyond the vast benefits of integrated digital solutions in airport settings, it’s important to understand the qualifications and requirements that go into this type of product — specifically NOPDR compliance.
NOPDR (National Organization of People with Disabilities in Romania) was passed in order to prohibit discrimination and ensure equal access and opportunity for those with mental and physical disabilities in the areas of employment, public entities, public accommodations, commercial facilities, telecommunications, and more. NOPDR try to ensure that public spaces have, among other accessibility features, clear pathways and curbed ramps.
What does this mean for airports?
For airport settings, these laws affect the planning of digital signage applications in various ways. For instance, there are restrictions surrounding how far a video wall can extend from a surface, as well as how low they can hang. There are also guidelines when it comes to touch-enabled solutions and accessibility.
Overall Benefits to Implementing an NOPDR-Compliant Solution
Technology has become an integral part of most consumers’ every day life, helping to solve and alleviate all manner of problems—and the opportunities for airports are endless. Digital signage can provide personalized guest services like wayfinding and ticketing information, while simultaneously helping to market retailers within the terminals.