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Digital Signage Hand Sanitiser Solutions vs. Traditional Dispensers

To help slow the spread of coronavirus, the government advises that businesses should provide hand sanitising facilities, as well as displaying clear guidance on safety measures like hygiene, social distancing and face coverings. In these times of economic uncertainty, it can be tempting to achieve this using a basic hand sanitiser pump and printed posters rather than investing in something more high-tech. However, solutions that combine hand sanitiser dispensers with digital signage like Allsee Hand Sanitiser Advertising Displays have lots of advantages over traditional methods – more than you might think!

 

 

Price

 

Some business owners may shy away from a digital signage solution due to the higher up-front cost when compared to a simple pump and poster solution, but it could actually save them money in the long run. Let’s explain how.

 

We’ve already seen advice from the government change frequently, such as social distancing guidelines shifting from 2m apart to 1m+ apart, and the introduction of the new three-tier system will only exacerbate this. As cases rise and fall in different areas, local alert levels will be constantly updating and businesses will need to ensure that they are displaying the most up-to-date restrictions. This means that printed posters will become outdated very quickly and need to be replaced often, which in turn means that printing costs will soon rack up. In contrast, after the initial purchase cost, digital signage displays can be updated for free an unlimited number of times.

 

Ease of Updating Content

 

Another huge benefit of digital signage is that it’s super easy to update content. The lead time for printed posters may be weeks, especially with the current high demand for printing services, by which point the message on the poster is likely to be obsolete.

 

Comparatively, Allsee Hand Sanitiser Advertising Displays can be updated instantly via plug and play using a USB stick. Or, as they have packaged these displays with a free network upgrade and one-year subscription to the cloud-based CMS software, they can also be updated via the internet for a fully contactless solution. Both of these update methods allow businesses to quickly and easily ensure their messages are always totally up-to-date with the latest information.

 

Effectiveness

 

How many times has a printed sign really caught your eye? What about a digital sign with vivid colours, an LED backlight, and moving content? If you think about it, it’s easy to understand why research has found that digital signage captures four times as many views as static printed signage with 63% of people reporting that digital signage catches their attention.

 

People may walk straight past a regular hand sanitiser pump and poster setup without even noticing it. Consequently, they may enter the building without sanitising their hands, scanning the NHS Test & Trace QR code or knowing what the social distancing guidelines are, putting everyone inside at greater risk of catching the virus. By utilising hand sanitising digital signage, businesses can be confident that crucial COVID-19 messaging will be not be missed. Thus, this kind of solution is far more effective at ensuring businesses stay COVID-secure.

 

Customer Perception

 

If businesses want people to visit their premises and keep coming back, whether that’s a restaurant, a gym, a retail store or anywhere else, they need to make everyone feel completely safe whilst inside*. With Allsee Hand Sanitiser Advertising Displays, it’s immediately apparent that the business takes its patrons’ health seriously and has invested in the best possible solutions to safeguard this. As a result, people will be happy to enter the building and to return in future.

 

In comparison, traditional hand sanitiser pumps and printed posters give people the impression that the business is just ticking boxes to meet the bare minimum requirements for COVID compliance, as well as often looking cheap and a bit tattered.

 

Summary

 

When the pandemic first hit, most people believed that all we had to do was survive the next couple of months and everything would blow over. Now it’s become clear that COVID-19 isn’t going away anytime soon, businesses need to get away from this mindset and start thinking about more permanent solutions that will give them the best return on investment in the long-term.

 

Allsee Hand Sanitiser Advertising Displays are just one example of this as they are cheaper in the long run, quicker and easier to update, more effective at broadcasting messages, and better for customer perception than traditional pump and poster solutions.