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4 reasons video in education is critical for the future

A new survey shows the increasing expectations and long-term impact around using video in education



In the coming years, students say using video in education will play a large role in personalized and self-paced learning, along with helping prepare for success in the workforce, according to a new report.


Kaltura surveyed more than 1,400 international educators and students for the report, which explores the use of video in education today, the impact video is having on students’ learning progress, and how they anticipate the role of video in education will change in the future.


Students voiced growing expectations for how video will be incorporated into the classroom, and 98 percent of survey respondents see video, and in particular, interactive video and video paths, as critical components in personalized and self-paced learning, some of the growing trends in education.


“Video has become a critical technology in the education tech stack today,” said Dr. Michal Tsur, Kaltura’s co-founder, president, and general manager – enterprise & learning. “As highlighted in our report, as classrooms continue to evolve, interactive video will be key in building more immersive and active, rather than passive, environments for students to learn in.”


4 takeaways about video in education


Preparing students for the workplace, with video


Nearly 100 percent of respondents agree that video skills a are necessary part of today’s workplace, and 86 percent think it’s educators’ jobs to help students acquire these video skills.


Additionally, 82 percent of respondents expect students’ expectations for how much video should be part of their learning experience to increase.


The virtual classroom and anytime, anywhere learning


As online learning is exploding, signs are strong that schools are increasingly building virtual classrooms to complement the physical ones. The majority–72 percent–report using lecture capture in at least some classes on campus. More than 50 percent want even more classrooms to be captured than is currently happening.


Meanwhile, 72 percent report using video for student assignments and 66 percent use it for remote teaching and learning. Nearly half see teachers using video for personal introductions in online environments.


Improvements needed around accessibility and analytics


While 74 percent report currently captioning their videos, 17 percent are still creating captions entirely internally, leaving room for greater efficiency through automated captioning.


Analytics, too, has huge potential for growth, with only 34 percent currently looking at their video analytics for insights for instructors and students.


Increasing demand for video capture tools


Ninety-one percent of educators report that using video in education increases students’ satisfaction with their learning experience. But more than 50 percent of educators still do not have full availability of easy-to-use capture tools.


Sixty-three percent of students lack easy-to-use video capture tools as well–a major challenge to the stated goal of helping students acquire the video skills they will need in the future.