LED Video Walls in Corporate Environments
LED Video Walls in Corporate Environments
Despite a focus on mobility and remote work, corporations are still placing an emphasis on the office environment, according to AVIXA’s MOAR: Corporate report. In fact, AVIXA says, planned capital expenditure among corporate tech managers was approximately $181 billion in the United States in 2018—which translates into nearly $12 billion in AV systems investments given allocations within capex budgets.
And video walls in the office environment are a wise investment for those corporate capex budgets.
“LED technology is a status symbol,” said Graham Cooke, market analyst, pro IT–displays, Futuresource Consulting. “It is the newest and most expensive display technology available, and therefore is often utilized by leading corporations to illustrate their wealth and success.”
Popular LED Applications
Every office worker is familiar with the corporate video wall in the lobby.
“Large-scale LED displays are installed [in the lobby] as both a status symbol and to provide a ‘wow’ factor to visitors as they enter the building,” said Cooke. “This application was the earliest adopter of narrow pixel pitch LED, as the world’s leading corporations were one of only a few customer groups that could afford the technology’s high price tag. Rivalry between such corporations has proven to be a key purchasing driver, as they compete to have the most striking entrance display.”
Now that LED displays have become commonplace in the lobby, they’re quickly moving into the boardroom. According to Emelia Pitlick, marketing director, Neoti LED Video Displays, end users are beginning to upgrade their conference and board room projectors or displays with LED screens for presentations, video calls, and to showcase information.
Using LED video walls for presentations is “perhaps the most exciting application for LED in corporate environments,” said Cooke. “Demand is now being driven by a widening availability of ‘out-of-the-box’ solutions,” so-called as they are sold with a predefined screen size, pixel pitch, and resolution. “These solutions are being sold through the mainstream IT/AV run-rate channel, competing directly with LCD and projection technologies. ‘Out-of-the-box’ LED solutions currently demand a hefty price premium, but as ASPs continue to tumble, it will prove to be a highly disruptive force in the corporate meeting space market,” Cooke added.
Improving the UX in Office Buildings
Corporate branding is a large part of corporate culture today—for employees, partners, and clients alike. Next-gen employees are proud of where they work, and want to feel like they’re part of a team. Visitors want to experience a company’s culture, not just show up for a meeting. It should come as no surprise, then, that LED video walls are being used for branding purposes.
“End users really want to create an immersive brand experience, both internally for employees and also for their clients,” said James Liu, president, Absen. “As LED walls can be made extremely large, when you add high-resolution content, the result is not only impressive, but it creates a memorable experience.”
LED versus LCD
Pretty much across the board, manufacturers agree that LED video walls are the preferred screen in corporate environments, and one of the primary reasons they cited was brightness.
LCDs have a maximum brightness of around 400–600 nits, while the brightness of LEDs starts at 600–1,000 nits. In office buildings, there are often lots of windows and ambient lighting. LCD video walls tend to be dim and show lots of glare in that environment, whereas LEDs provide bright, vibrant displays without reflections.
LED Video Walls: The Future of Corporate Tech?
While LED video walls previously seemed unattainable for a large portion of companies (small- to medium-sized businesses), the technology and content needed to successfully wow internal and external clients is becoming more accessible.
“As prices continue to fall, we will see [LED video wall] usage in signage applications broaden from advertising to messaging and guest engagement,” concluded Cooke. “In the meeting room space, LED will continue to compete directly with LCD and projection technologies, even providing collaboration functionality—a core focus of this market at present.”